Generating high-quality, cost-effective leads continues to be one of the most important–and most challenging–tasks for marketers. There are an infinite number of digital platforms available to achieve this goal and you’ve probably tried them all…with somewhat mixed results. This session will give you a much-needed fresh take on lead generation—from attraction to conversion—with strategies that are proven to be successful within today’s 24/7 digital landscape. You’ll learn new ways to generate quality leads (not just quantity) that will align with any marketing budget.
How to select the best digital platform(s) to connect with your customers.
Ways to optimize your digital campaigns for each stage in the customer journey.
Proven tactics and tips for tracking and nurturing leads through the customer journey.