Workshop Description
Join us for the “Instagram Promo Crash Course,” an online workshop designed to help small business owners unlock the full potential of Instagram promotions. Whether you’re new to paid advertising or looking to sharpen your strategies, this crash course will provide actionable insights into choosing the right format (Stories, Reels, Events, etc.), efficiently managing event invites, and using Instagram tools to reach and engage your audience effectively.

Workshop Agenda

1. Introduction & Overview – (5 mins)

Objectives of Instagram promotion

Outline of the workshop

2. Understanding Instagram Ad Types – (10 mins)

Stories, Reels, Events, and Boosted Posts

Choosing the best format for your goals

3. Setting Up Audiences – (10 mins)

Defining and targeting custom and lookalike audiences

4. Creating & Promoting Events – (10 mins)

Event creation best practices

Tips for inviting attendees efficiently

How to boost events for better reach

5. Budgeting & Payment Options for Ads – (5 mins)

Choosing the right budget and campaign type

Maximizing ad spend with Instagram’s budgeting tools

6. Monitoring & Analyzing Ad Performance – (10 mins)

Insights and metrics that matter

Determining if your audience is seeing your ads

7. Q&A Session – (10 mins)