Workshop Summary:
This digital marketing SEO ranking workshop is designed to teach you the ins and outs of improving your website’s search engine ranking. You will learn how to effectively use keywords, optimize your website’s content and structure, and generate high-quality backlinks. Luis Quiroz from Trending Socials will guide you through the latest SEO trends and best practices, providing you with the tools and knowledge you need to boost your website’s visibility and attract more organic traffic. By the end of the workshop, you will have a solid understanding of how to achieve and maintain a higher search engine ranking for your website.

Agenda
1. Introduction to SEO Ranking
2. Understanding the importance of SEO Ranking
3. Identifying keywords and their relevance
4. On-page optimization techniques
5. Off-page optimization techniques
6. Best practices for creating quality content
7. Measuring and tracking success with analytics tools
8. Q&A and workshop wrap-up

Speaker Bio:

ABOUT LUIS:
Growing up, Luis’s parents instilled a strong work ethic, teaching him the value of hard work and entrepreneurship. His mom was a Tupperware saleswoman and his father a jeweler.

After graduating from San Francisco State University with a Business Marketing degree, Luis’s DACA status was at risk. Not knowing if his work permit would be valid just a few months after graduating, he decided to start his own business. Inspired by merchants like his parents, he developed a business model to help small business owners and entrepreneurs build a strong social media presence by teaching them to incorporate social media strategies into their marketing mix.

His business, Trending Socials, is a start-up social media marketing agency that works with small business owners in California. His recent partnership with the City of San Francisco brings his marketing skills to The Mission, San Francisco’s Latino Cultural District, where he partners with local artists and businesses on a “shop local” campaign to drive traffic, increase awareness and boost business- a much-needed effort as businesses are recovering from the pandemic.

All the while, Luis works with independent contractors so he can support talented creatives and marketing professionals like himself, regardless of their immigration status.