Workshop Description
Join us for the “Facebook Promo Crash Course,” an online workshop designed to help small business owners unlock the full potential of Facebook promotions. Whether you’re new to paid advertising or looking to sharpen your strategies, this crash course will provide actionable insights into choosing the right format (Stories, Reels, Events, etc.), efficiently managing event invites, and using Facebook tools to reach and engage your audience effectively.

Workshop Agenda

1. Introduction & Overview – (5 mins)

Objectives of Facebook promotion

Outline of the workshop

2. Understanding Facebook Ad Types – (10 mins)

Stories, Reels, Events, and Boosted Posts

Choosing the best format for your goals

3. Setting Up Audiences – (10 mins)

Defining and targeting custom and lookalike audiences

4. Creating & Promoting Events – (10 mins)

Event creation best practices

Tips for inviting attendees efficiently

How to boost events for better reach

5. Budgeting & Payment Options for Ads – (5 mins)

Choosing the right budget and campaign type

Maximizing ad spend with Facebook’s budgeting tools

6. Monitoring & Analyzing Ad Performance – (10 mins)

Insights and metrics that matter

Determining if your audience is seeing your ads

7. Q&A Session – (10 mins)