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Challenges and Opportunities: Preparing for the 2021 Holiday Sales Season
November 3, 2021 @ 10:00 am - 11:00 amFree
As much as we wish everything were back to normal, we can expect another atypical holiday shopping season this year. Retailers and service business owners will be faced with some serious challenges, like supply chain disruptions and labor shortages, but also some unique opportunities. In this workshop, we’ll discuss:
– What problems to prepare for this holiday season
– How to segment your audience into different groups of shoppers, from the early birds to the procrastinators
– How to communicate with those audience segments most effectively for the most sales
– How to find potential new customers in this unique sales environment