This webinar provides an in-depth look at effective Facebook marketing strategies for 2024. Attendees will learn about optimizing Business Pages, creating engaging content, and leveraging Facebook’s advertising capabilities. The session covers key trends including the rise of user-generated content, short-form video, and AI-powered customer interactions. We’ll examine the integration of e-commerce features and discuss how businesses can utilize Facebook Groups and Shops. This session offers practical insights for businesses looking to enhance their Facebook presence. Participants will gain a thorough understanding of current best practices and emerging trends in Facebook marketing.

Generative AI is revolutionizing the way marketing and communication professionals approach their work, from content creation to strategy development. But what exactly is generative AI, and how can it be leveraged to enhance efficiency without sacrificing creativity and authenticity? This webinar is designed to demystify AI, clarify what it can and can’t do, and provide actionable insights on how to integrate AI tools into your marketing and communication efforts responsibly. Whether you’re new to AI or looking to sharpen your skills, this session will guide you through practical applications, prompt engineering, and best practices for using AI ethically.

Key Takeaways:
• Understand what generative AI is and isn’t
• Discover easy ways to use AI to enhance marketing and communication efficiency
• Learn the art of crafting effective AI prompts
• Get tips on how to use AI tools responsibly and ethically

Who Should Attend:
Marketing and communication professionals, content creators, business owners, and anyone interested in learning how AI can streamline their work and improve outcomes.

Presenter Bio: Amanda Groethe, Owner, Marketing and Communication Strategist, Fuller Creative

Prior to launching Fuller Creative in 2019, Amanda Groethe spent ten years building and leading a dynamic communications program for one of Minnesota’s premiere electric cooperatives and energy providers. Amanda is passionate about the power of communication and storytelling, excels at designing creative visuals and marketing campaigns; transforming complex information into a medium stakeholders can easily understand; and creating content adaptable for the ever-expanding digital world. She is known for her attention to detail, project management skills and motivation to create an excellent consumer experience.

Amanda holds a bachelor’s degree in Communication as well as Business Management and Marketing from the College of St. Benedict and St. John’s University. She earned her Certified Cooperative Communicator (CCC) designation in 2017, is the winner of multiple NRECA Spotlight on Excellence Awards and the Central MN Advertising Federation’s Emerging Leader Award.

A St. Cloud area resident all her life, Amanda is an active member of the community, volunteering for the St. Cloud Area Chamber of Commerce, serving on the Sauk Rapids-Rice Education Foundation Board and donating her design and communication skills to a variety of local non-profit organizations. In her spare time, Amanda enjoys completing DIY home renovations, spending time at her family’s lake cabin and being home and active with her husband and four young children.